Global Play Golf
The Worldwide launch of Hi-Speed Golf is set to revolutionise the way golf is played on driving ranges. It is the most advanced golf analysis technology in the world.
Global Play Golf approached ib3 to create and implement a marketing strategy to launch Hi-Speed Golf. The strategy is now set to become a template for every site being launched across the UK.
Implementation
Logo: The logo was designed to illustrate the speed and movement that HSG brings to golf. The font was italicised to show the forward movement of the golf ball and the arrow to emphasise accuracy and speed of the system. The three key features of HSG were highlighted in the logo to reiterate the sales message.
Sales Literature: A package was created consisting of business stationery, six page DL instruction leaflet, A1 & A4 wall posters, Z-Card instruction booklet, display boards and competition literature to promote the launch.
In addition we created an email marketing campaign to be sent to members of each launch site.