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Case Studies

CNI

Based in Rouen France, CNI was looking for a company to work with to manage all aspects of their European advertising. The brief included evaluating specialist media with pan European coverage together with country specific media in France and Germany.

The final schedule covered a period of 12 months to work in conjunction with other areas of marketing including product launches and exhibitions. The objective was also to increase corporate awareness in a competitive marketplace.

As part of the buying process ib3 was able to negotiate front cover coverage and additional editorial opportunities to further enhance the schedule.

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