Knauf Drywall

Knauf Drywall are one of the UK's leading manufacturers of Plaster, Plasterboard and Drywall Systems. With products and systems specified on some of the UK's largest and most prestigious projects. ib3 were appointed to plan and manage an advertising campaign across the UK construction sector.

The brief was to raise the profile of Knauf Drywall and promote a number of products to Architects, Installers, Merchants, Housing Associations and Specifiers.

Running throughout 2011 the campaign utilised industry email newsletters and banner advertisements to generate direct product enquiries and traditional print media to reinforce the brand.

Ib3 undertook an extensive evaluation process of all media in the building sector. ABC audits were scrutinised, circulation by job function and sector were assessed and relevant features identified. A complete media review was published for the client to identify the most suitable media to reach their target audience

The final integrated campaign also included front cover opportunities and collaboration with the PR agency ensured maximum exposure.

“Having worked with ib3 in the past, I knew their experience of working with the media would be a valuable asset to Knauf Dywall. The campaign has been a great success and yet again I have been impressed by their professionalism – highly recommended”
Marketing Manager
Knauf Drywall